As someone with an idea or business, this can be a question we often want to blurt out into the atmosphere. After all of your planning, investing, building, and dreaming, it can be utterly disappointing for it to result in low engagement.
Where are the people? Where are the raging fans?
Where’s the community that will understand and seek after what your brand offers?
It’s important to look at what those people are interested in.
What attracts them to some of their favorite bloggers or brands?
It’s crucial that we don’t become a brand that’s placed itself so high above the market that it’s unreachable. Meaning, are you sitting on your social media perch listing all the reasons people should purchase from you? Are you even selling something that’s on the top of your target market’s priority list?
If you’re asking whether anyone can hear you, the answer is yes. Make sure that you’re saying something that is worth stopping to listen to. There’s a world of people out there looking to add value to their lives. Consider how your product or service can be valuable for someone who has never heard of you before.
What tips have worked for you when interacting with social users as a business?